We're looking for a Project/Acc Manager
Long-term Freelance to Permanent

Experts in Brand Innovation and Strategy, we're working with the likes of Carlsberg, The Coca Cola Company, and other drinks products and innovations, and Speedo. Based in London's Notting Hill / Paddington area, and apart from our sparkling client list, we also live in a big, bright and airy studio on the banks of a canal. We're busy, and in need of some serious project management skills.

We're looking for a Freelance Project/Account Manager who can help us steady the flow of projects coming through. We see this as a long-term freelance contract, with the potential to turn into a permanent role.
You will be working on some of the aforementioned sparkling clients, as well as others, and will be part of a smart and bubbly team. We constantly push ourselves, and we're looking for someone with that same ethic. You'll have a least 5 years experience in this role, and with brand development and brand packaging design experience. You will be confident speaking directly to clients, and hot on the mark when it comes to problem-solving and organisation. And will play a critical role in the team.

Interested? So what next… well, get in touch, tell us a bit about yourself and when you're available from. We're looking for someone who can start asap.
Send your details and CV through to Selina at potential@ergo-id.com

Source: frugaldad.com

The internet is a wonderful and powerful tool, and I agree we need internet censorship - but SOPA is not the answer.  Whatever your thoughts are on this topic, take a moment and imagine your daily life without Wikipedia, Mozilla, Facebook, Youtube, Gmail and just about any blog you've ever read....  

Get your facts and read about SOPA. Meanwhile, here are a few on my favourite blackouts..

www.greenpeace.com

www.mozilla.com

www.wikipedia.com

www.wired.com

www.theoatmeal.com 

www.wordpress.com

Well, it's that time again, Christmas…

…and we've already welcomed it in, in nothing over than creative 'style' (as you can see from above!). This time around, we'll be having a truly international Christmas, with parts of our team celebrating it from around the world (Australia, USA, Europe). So, we decided to kick off the festivities early in December this year; mince pies, schnapps, music and decoration made for a lovely evening, and we were joined by some young and talented artists (Stuart and Jamie's kids), who very kindly provided some visual stimulation for the evening – so good, in fact, that we had to take a picture of it.   
We'd like to say a big thank you to all of those who were able to make it last week, it was good to see you all and share in some festive chit chat before everyone heads off in their separate Christmas ways. And to those, who couldn't make it – we're sorry you you weren't there, but hope to catch up with you in the not too distant 2012!

Have a very Merry Christmas, from all of us at Ergo.

Marketing is having quite a thing for mash ups. More bang for the buck always makes sense, especially right now. Inevitably, the knock-on is that brand strategy is under the same tide of expectation to do more. But it’s a dangerous bandwagon to jump on because the essence of a strategy is exactly the opposite. There will always be too many organisational demands; a good strategy is NOT the one that (cleverly) manages to pack them all in. Too many strong marketing ideas fracture and fail because they try (may be forced) to accommodate the multitude of requisitions. The result is a strategy mash up.

Nespresso is a great example of a brand that resolutely does no such cramming-in. It continues to stick religiously to a single-minded strategy of premium differentiation. All possible brand touch points consistently convey the central brand message. Its price premium has never bowed to a ‘20% off’ sales grab; it is only available through high end stores; purchasing the pods feels much like buying Jimmy Choos; the loyalty card feels delectably exclusive… These decisions inevitably impose constraints on the growth and reach of the brand. However, by making such strategic trade-offs, Nespresso has been very successful in a pretty short period of time.

Whilst it feels elementary to highlight the power/ need for single-mindedness, in this 'more demanding than ever' commercial culture it’s worth preparing some resolve for.

Big launch jamboree for Speedo's latest  Olympic incarnation in Shoreditch this week. The FastSkin 3 or FS3.

Due to FINA restrictions (somewhat Luddite, in out view: where else is progress in sports equipment technology labelled 'doping'??), the suits themselves are pretty low-key,
though doubtless still very effective. The killer app this time is the headgear: blazing
superhero goggles teamed up with a futuristic latex swimhat in a cosmic shape, making up a total 'swim system'.

However, it was the plethora of sleek bodies in general that stole the show: the swimmers themselves
were the best advertisment for 'swim fitness', just standing there. Sometimes, the user IS the ad.

Adding value is the reason brands exist. This value comes in many shapes and sizes from Apple’s smile-inducing interface to Kia’s 7 year warranty. In the current consumer climate, brand owners recognize the need to up their game. Like spluttering generators, you can almost feel the urgency to churn out a killer initiative. But added value shouldn’t be such an effort and doesn’t have to offer a significant transactional benefit – it just has to feel right. Coming across Google’s playful little search quirks reminded me of this (now type ‘askew’ into the search box…). It’s a tiny reward, but it’s clever and simple and delightful, and it absolutely revitalised my relationship with the brand. Just like that.

Great infographic by Twitter.. 

We're looking for a Project/Acc Manager – Freelance, Long-term contract

We're Ergo – an independently owned Brand Identity Consultancy, experts in Brand Innovation and Strategy. We work with the likes of Carlsberg, The Coca Cola Company, Speedo and Swedish Match.Based in London's Notting Hill, and apart from our sparkling client list, we also live in a big, bright and airy studio on the banks of the canal in London's Notting Hill.

We're busy, and in need of some serious project management skills.
We're looking for a Freelance Project/Account Manager who can help us steady the flow of projects coming through. You will be working on some of the aforementioned sparkling clients, as well as others, and will be part of a smart and bubbly team. We constantly push ourselves, and we're looking for someone with that same ethic.

You'll will have a least 5 years experience in this role, and with brand development and brand packaging design experience. You will be confident speaking directly to clients, and hot on the mark when it comes to problem-solving and organisation.We're looking for a November start, with a long term contract in mind (3 months, possibly more). And will play a critical role in the lead up to and after Christmas.

Interested? So what next… well, get in touch, tell us a bit about yourself and when you're available from.

Send your details and CV through to Selina at potential@ergo-id.com