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Studio Assistant Intern wanted!

Studio Assistant Internship

Ergo is a brand strategy agency, with 17 years of experience behind us. We are experts in brand innovation, renovation and international brand strategy.

We have an exciting opportunity for an energetic, creative and self-motivated graduate to join us as Studio Assistant Intern, in our west London studio.

As the Studio Assistant Intern, you will gain hands on experience in running a creative studio, helping with day-to-day studio tasks, such as ordering supplies, handling phones, post and office admin, and making sure it’s all running smoothly. Additionally, you will help with PA support to the MD, along with project support to the client management team.

Ergo has a very open culture, a hands-on work place with the opportunity for all employees to become involved in all aspects of the company. You may well find yourself in creative naming brainstorms, pulling together mood boards for positioning concepts or designing communications elements.

The ideal candidate for this position is a hands-on, positive and energized person who is capable of supporting a busy team whilst having the initiative to progress with own projects.

Key Skills:

* Keen to learn and a hands-on approach to work

* Self-motivating, willing to take initiative and be flexible

* Well-organised and excellent ability to time manage

* Excellent communication skills, including a professional phone manner

* Excellent written and spoken English

* Computer literate, familiar with Mac

* Good knowledge of Microsoft Office package

* Interest in design and branding

* Knowledge of Adobe Creative Suite preferable but not essential

Duration: 1 month initially, with opportunity for extension and permanent job

Salary: National Minimum Wage

To apply, please send a brief covering letter and your CV to Emma at emma@ergo-id.com

The Good Ship Ergo

Here at Ergo, we have a lot of love for all things Scandinavian, and so last week, we found ourselves on a sailing boat in the Gothenburg archipelago for a few days of sailing, eating, swimming and… competing?

The Swedish west coast is spectacular, and we were sailing along rocky, bare islands with small idyllic villages spread out across them. One of the highlights (apart from seeing Beo* on the shelf in the supermarket, and trying the vast selection of innovative dairy products) was, completely by accident, sailing in the midst of the Tjörn Runt sailing race.

It was amazing to see the struggle of the boats to overtake each other, reacting to changes in the wind, the immediate conditions and what the competition was doing at all times. In the most narrow passage, when the boats were tacking to move forward and the competition was at it’s stiffest, we could study the movements without having to tack with the other boats. From our position on the Good Ship Ergo, we had the advantage of seeing the bigger picture, being in the eye of the storm, but able to keep our cool and planning our next move. It’s the kind of position we take on most of our projects, so we felt right at home using our lateral thinking and innovation to come out the other side ahead of the competition, and on to calmer waters.


It was an unforgettable trip, and the sailing, along with walks along the cliffs, swimming in the somewhat chilly, but beautifully jellyfish free water, eating incredible seafood and dancing to Abba, made for the perfect team experience.

We can’t wait to go back to Swedish shores, either for more competitive sailing, or exploring innovation on dry land with new exciting clients. 


Här på Ergo älskar vi all som har med Skandinavien att göra. Därför fann vi oss förra veckan ombord på en segelbåt I Göteborgs norra skärgård, för ett par dagar av segling, middagar, bad och… tävling?

Den Svenska västkusten är spektakulär, och vi seglade längs med klippiga öar, med små idylliska samhällen spridda över det steniga landskapet. En av höjdpunkterna (förutom att se Beo* på hyllorna i mataffären, och att få testa alla innovativa mjölkprodukter) var, att helt av en slump, få segla mitt i tävlingsracet Tjörn Runt.

Det var otroligt spännande att se båtarna överta varandra, hur de reagerade på förändringar i vinden, omgivningarna, och deras motståndares rörelser. I ett av de smalaste sunden, när tävlingen var som tuffast och båtarna behövde kryssa for att ta sig framåt, kunde vi studera de andra båtarna utan att behöva kryssa med dem. Mitt i tävlingen kunde vi observera och planera vårt nästa drag. Vi hade ett övertag; att kunna se loppet i sin helhet. Vi var i stormens öga, men kunde hålla oss lugna. Det är samma position vi är vana vid på vara projekt, så vi kände oss hemma i att kunna tanka lateralt och använda vart innovativa tänkande for att komma ur loppet, före fältet, och vidare till lugnare vatten.

Det var en oförglömlig upplevelse, och seglingen tillsammans med promenader på Käringön, bad i det uppfriskande vattnet, fantastisk mat och dans till Abba, gjorde det till en perfekt teamresa.

Vi längtar redan efter att åka tillbaka, både for mer segling, och fler spännande samarbeten på torra land. 

Soft & Gentle Skin Science

We recently helped Soft & Gentle create an identity for their new expert deodorant range, Skin Science.


The Soft & Gentle Skin Science range has just been launched to the trade, and we are very excited to see the range being rolled out. Having worked with us on the re-launch of Soft & Gentle, Godrej approached us to develop the Soft & Gentle brand beyond the current ‘fragrance choice’ remit. They needed a concept, brand and design system that could accommodate new products with distinct benefits.

We built a sub-brand system for Soft & Gentle. The ‘Skin Science’ range has a minimalist design on a silver pack, communicating a sophisticated, modern vibe and efficacious image, raising the profile of the brand without disrupting the original range architecture.

There are 3 variants in the new range, each with specialist functions, to meet different consumer needs.

Soft & Gentle Skin Science is now available from all major pharmacies

Congratulations Speedo!

We want to say congratulations to our client Speedo, on the successful and well-received launch of the new Speedo Fastskin LZR Racer X. UK Olympic silver medalist Michael Jamieson hosted the launch in London, and accredited the new suit to making him feel ‘fast and powerful’.

The LZR Racer X is developed with speed and world-class performance in mind, and is engineered to help swimmers feel their fastest. As Speedo puts it:

‘There is a significant psychological benefit for every athlete in feeling fast, as well as actually being fast.’

The whole range looks great, and we’re sure the new Fastskin LZR Racer X will be a huge success for Speedo.

Read the full press release here, and have a look at the LZR Racer X range over at Speedostore.




After a very busy first week here at Ergo, I finally have some time to sit down and introduce myself. My name is Emma, and I’m the newest addition to the team. I will be managing the studio, make sure it's all running smoothly, and help the brilliant team with whatever they may need!

I’m from a creative background, having dabbled in photography, design and creative writing before joining Ergo. When not working away in the studio, you’ll most likely find me eating food, talking about food or reading about food. To balance it out, I do a fair bit of running around South London, and yoga with my cat.

I’ve joined Ergo at a very exciting time, with some great projects in the making. I’m looking forward to getting stuck in, and hopefully won’t bore the team with too much chatter about my breakfast or perfectly ripe avocados.

Now, a cup of tea and a brainstorm!


16 ways to change the world…

An attention-grabbing Royal Institute conference in London last week. Yes, we are entering another era of exponential science-driven change: the curve keeps going up and up, as the more we discover, the more we can discover. But are all changes for the better?


Some great stuff, some fun stuff and some scary stuff:

The great: The future of Human Health is looking rosy on a number of fronts:

- Personal nutrition management: combining of all your unique variables (incl. your very own microbial makeup) means personal, accurate predictions to food responses. Pizza and ice-cream could be good for you (but not for you...)!

-The astonishing world of nanotechnology... Things behave differently at nano-level, and it seems we will be able to tackle illness and dysfunction at cell level.

- Mobile Health, (though not well communicated here) will contribute to this rosy future for each of us...who can access and afford it.

The fun: Future toys - Flying cars, Hybrid Air Vehicles, Smart Robots are in the air. City planning and predictions involving autopilot cars gave us visions of children playing safely in car-free streets. Great optimism. This recalls the story of an earlier team of scientists (from The Royal Institute?), in early Victorian times, who modeled the future of London and its infrastructural needs. After months of deliberation, they concluded that any cities maximum size was 2.5 million inhabitants. The crucial limiting factor? Transport emissions, in the form of horse manure.

The scary: Geo-engineering. Has human technology screwed up the environment? Let us fix it...with more technology! The side effects of science 'changing the world' have not always been benign (Atom splitting, plastics, DDT, CFC)... Who knows what the fallout may be from 'intervening' with the environment on a planetary scale? As Danish scientist Niels Bohr memorably said, "Prediction is very difficult, especially if its about the future".

Beyond the honeymoon excitement, what are the potential dangers of the new super-material, graphene? And the threats from cyber security? Even the minefield of nanotechnology? Scientists by their very training tend to think and work within their own tight constructs. Maybe, like any good commercial innovation projects, they should build teams with multiple perspectives. Include the projective, the empathetic, lateral and poetic thinkers, the multi-visionaries.

On that note, we look forward optimistically to a healthy 2015!

Ubiquitous branding: good tips

Sitting on a Gatwick express this morning, I'm presented with a fully branded PG tips cup of tea. Recognising that the Gatwick Express is a somewhat tired brand, and realising the potential of a captive audience, the catering unit have cleverly done a deal with more credible beverage brands - Starbucks, PG tips - to make the mundane more pleasurable. It's still a teabag in a paper cup with boiling tapwater - but you drink the brand. And it made me recall that last night, downloading the brain by watching a TV comedy, PG tips slipped into the script: a Moslem cleric offered a CofE vicar a "nice cup of PG tips" to signal a small moment of bonding. Warmth generated.

Clever placement in both cases. As a consumer I joined the two dots : better than watching a paid ad pushing the predictable message.

A good tip from PG for other everyday brands: forget disruption, focus on blending into the fabric of consumer lives. And adding that appropriate bit of value.


Brand Romance


City Mugs

Think Glocal?

According to Wikipedia, Starbucks is present in 61 countries & territories as of November 2012. This international growth has not disguised the fact that like McDonalds, KFC and the original Coca-Cola, they are exporting an essentially American experience. 

And with it, American world views and values.  As the debate about the influence of Britain, the small Island(s) than no-one listens to, continues within Britain (and no-where else), it comes as a salutary reminder where we REALLY fit into the American world view and values. Starbucks reminds us that to them, Britain is England – a city somewhere east of New York noted for dead playwrights and old buildings. 


Is this a reflection of the Starbucks sensitivity to local cultures – or more a reflection on Brand Britain? 

Answers in a sonnet, please. 

M&S with a Capital F.

celebrity marks & spencer london

Now in Britain, its the autumnal discontent about M&S. Possibly orchestrated, all the noise is about the 'limited availability' of its new range of 'exclusive' womenswear. Yes, to be 'exclusive' you do have to exclude: it's a tactic used successfully by other retailers, like H&M with its limited edition 'designer' ranges. It generates noise. But in M&S case, the noise is more sound and fury than the sound of cash tills ringing. Why is this?

I went into M&S in central London to see what was going on. There were no sale-type scrums around the till, no piling up of desired designer wear. As ever, the buzz was in the food halls. In the menswear, nothing in the 'smart' sections demanded a share of my heart or wallet. In the end, I resorted to buying some socks and pants – well, its M&S after all. The old staples. When I got them home, it felt like they had been made with old staples: the socks were rubbish, and the pants excruciatingly uncomfortable. I had to throw the whole lot away. Only £25 worth, but unwearable. What's going wrong?

Marks and Spencer

Look no further than the strategy. Back in May, M&S revealed their strategy was to "reassert our position as a leading, premium fashion retailer". Umm – what? It kept generations of Britons in warm sensible underwear, pyjamas, pullovers - occasionally, a smarter but always solid coat or skirt. And always at a solidly reasonable price. But a "leader in fashion and design?" No, Ms Belinda Earl – the new 'style director' who has coined the unfortunate phrase 'fashion with a capital F' - that's not what consumers mean by 'better quality and style'. They mean something they want to wear – and is actually wearable!

It's back to Maslow's needs. Get your basics right – be the best, once again, at the staples, the regular purchases: get that visit frequency up. Then add some seasonable desirables on top, to increase interest and basket size. Then, and only then, add some icing on the cake – a bit of fashion frosting.

That's the F in idea.

Dr. Brandt

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