Think It. Blog It.

Social Media Around The World


I've just stumbled across this great presentation on Social Media by Insights Consulting. 
The complete works are a hefty 167 pages but I’ve collected a few highlights below:

Social Networking
*7 billion people in the world, of which 2 Billion Internet users in the world, of which 1 Billion are social network users!
600 million people use social networks daily
*347 million or 73% of European Internet users use social networks
*Emerging markets India and Brazil show highest awareness and penetration of social networks

Brands in Social Networks
*50% of social network users are connected to brands
*People become a fan on Facebook because they actually like the product, not because of advertising
*42% of users have had a conversation with a brand via Facebook.
*Getting information about products and brands is driving membership of social networks
*People want more say in Brand product development
*61% of employed social networkers are proud of the company they work for

Is that enough evidence to make you think twice about social media...

Connect with us