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Speedo - a fit brand

Big launch jamboree for Speedo's latest  Olympic incarnation in Shoreditch this week. The FastSkin 3 or FS3.

Due to FINA restrictions (somewhat Luddite, in out view: where else is progress in sports equipment technology labelled 'doping'??), the suits themselves are pretty low-key,
though doubtless still very effective. The killer app this time is the headgear: blazing
superhero goggles teamed up with a futuristic latex swimhat in a cosmic shape, making up a total 'swim system'.

However, it was the plethora of sleek bodies in general that stole the show: the swimmers themselves
were the best advertisment for 'swim fitness', just standing there. Sometimes, the user IS the ad.


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