Think It. Blog It.
November
Added value gets skewed
Adding value is the reason brands exist. This value comes in many shapes and sizes from Apple’s smile-inducing interface to Kia’s 7 year warranty. In the current consumer climate, brand owners recognize the need to up their game. Like spluttering generators, you can almost feel the urgency to churn out a killer initiative. But added value shouldn’t be such an effort and doesn’t have to offer a significant transactional benefit – it just has to feel right. Coming across Google’s playful little search quirks reminded me of this (now type ‘askew’ into the search box…). It’s a tiny reward, but it’s clever and simple and delightful, and it absolutely revitalised my relationship with the brand. Just like that. Reebok breaks Guinness World Record - Largest 3D Art everOnce in a lifetimeGreat infographic by Twitter.. Wanted - Freelance Project/Acc ManagerWe're looking for a Project/Acc Manager – Freelance, Long-term contract We're Ergo – an independently owned Brand Identity Consultancy, experts in Brand Innovation and Strategy. We work with the likes of Carlsberg, The Coca Cola Company, Speedo and Swedish Match.Based in London's Notting Hill, and apart from our sparkling client list, we also live in a big, bright and airy studio on the banks of the canal in London's Notting Hill. We're busy, and in need of some serious project management skills. You'll will have a least 5 years experience in this role, and with brand development and brand packaging design experience. You will be confident speaking directly to clients, and hot on the mark when it comes to problem-solving and organisation.We're looking for a November start, with a long term contract in mind (3 months, possibly more). And will play a critical role in the lead up to and after Christmas. Interested? So what next… well, get in touch, tell us a bit about yourself and when you're available from. Send your details and CV through to Selina at potential@ergo-id.com |







