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October

Shoot us, we work on tobacco

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I‘ve come to enjoy the predictable (9 out of 10…) leap people make onto their soapboxes if ever I mention that Ergo work on tobacco. It’s fascinating how strong the reflex is and intriguing that people within marketing tend to leap with the most vitriol. Why so black and white? Isn’t such a binary stance entirely at odds with the nature of our decision making in day-to-day life? Real decisions are multi-faceted, jumble-y, trade off-y and ultimately some sort of middle ground. Can we really not allow tobacco off its ‘quit or die’ hook for a second to see what it can do in a more compromising realm? Trust the Swedes to have taken the lead with snus, the type of tobacco we work with, and something that most Swedes are proud of. It’s an oral product that delivers tobacco pleasure in a non-burning format and it’s 96% less harmful than cigarettes. Not only does it have good intentions towards its users, it also has no physical impact whatsoever on anyone else. A pretty good kind of compromise. We love helping brands make positive progress and definitely not just the fluffy ones.

 

Digital Collaboration with Ergo

Digital Collaboration for Innovative Social Research Tool

If you're at this point, then you probably already know who we are! But just to re-cap - We’re a branding consultancy specialising in innovation. We build better brand ideas through understanding brands and consumers at a deeper, more honest level.

This on-going quest has led us to develop the framework for a new type of Research Tool.

Without going into too much detail here…. we intend for it to be online, interactive and draw on developments in social media. Strategically, we have a clear concept and map of the areas we want to cover; now we need the input of a “digital guru” who knows exactly what they’re doing in this space.

There are two main areas of input we’re after: 

1) Traffic driving and recruitment in multiple countries
2) Innovative interface design and build.

Please do get in touch, we're hoping to set up meetings within the coming weeks.
For more information on us and our idea, get in touch directly and tell us a bit about yourselves: potential@ergo-id.com

 

We're Looking for a Freelance Quantitative Planner

Freelance Quantitative Planner / Data Analyst Needed for Innovative Social Research Tool

If you're at this point, then you probably already know who we are! But just to re-cap - We’re a branding consultancy specialising in innovation. We build better brand ideas through understanding brands and consumers at a deeper, more honest level. This on-going quest has led us to develop the framework for a new type of Research Tool, and we're looking for a Quantitative Planner / Data Analyst to help us.

Without going into too much detail here…. we intend for it to be online, interactive and draw on developments in social media. Strategically, we have a clear concept and map of the areas we want to cover; now we need the input of a quant data specialist to help us refine the structure/ expression of questions and advise on data processing and output.

We’re looking for someone with an affinity with the creative industry – so you’re a bit of a creative thinker yourself, and will enjoy working with creative people like us.

Please do get in touch. We're hoping to set up meetings within the coming weeks.
For more information on us and our idea, get in touch directly and tell us a bit about yourselves: potential@ergo-id.com

 

Want to think big. Get a bigger piece of paper

Legend has it that all the biggest ideas in marketing were sketched out on humble fag-packets and paper napkins. This touches on a debate we have from time to time at Ergo about the ultimate potential of ideas and whether there are physical limits to how much you can possibly grow and shape them?

Another legend has it that you can only fold a piece of paper 7x, so does this correlate with a finite scale to the ideas that are sketched upon them? If so, it’s time to leave the paper napkins scrunched up and get our creative mitts on hangar-sized sheets instead. See the video. It would appear that the good old American way of throwing scale at something is as valid as ever. It also makes sense that in today’s world, the injection of technology is an essential component to push an idea to its maximum potential. 

 

Belgian Carlsberg Humour

 
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